The work speaks first.

Branded entertainment for Channel 4 and Tesco around Ramadan: food, family and faith treated as mainstream culture, because they are.

A deeply personal documentary about her mother, her British Indian identity, and everything her family had never said out loud. Previewed at BAFTA, broadcast on Channel 4 in December 2025.

RTS Southern Award winner · BAFTA TV long-listed · 1M trailer views in week one

A five-part branded series for IKEA on home, identity and ritual, filmed with real people in real homes: a trans artist from the Aravani Art Project in Mumbai, a family of social creators in the UK. She led casting, production, direction and delivery across the full series, integrating product organically within each story.

An intergenerational format she created for BBC Three: women a generation apart in honest conversation about love, faith, family and everything in between. Warm, funny and quietly radical.

Directing credits for Nike on films about movement as self-respect rather than performance: athletes and everyday runners, shot with the emotional honesty the brand’s best work is known for.

A branded series for Smirnoff with LADbible on inclusion in nightlife culture: real people, real venues, and a brand integrated with care rather than pasted on.

73M+ reach · 339K engagements across the series

On-mic as well as behind camera: hosting credits for BBC Sounds, bringing the same warmth to a studio conversation that she brings to a contributor interview.

A global campaign fronted by Matt Damon for Stella Artois’ partnership with Water Aid, produced with agency Mother. Big-stage advertising with a purpose underneath it, delivered to the standard that room demands.

Talent-led commercial content with Formula 1 driver Daniel Ricciardo for Airtasker: high-profile talent, tight windows, and delivery that keeps its charm under pressure.

Campaign film for Macmillan Cancer Support built on the testimony of people living through diagnosis and treatment: held carefully, edited honestly, and made to move the people who fund the care.

A campaign film for Mind’s Time to Change movement about how small acts carry people through mental ill health. Tender, direct and built to be shared.

Social-first branded storytelling for Elevit built from real early-parenthood moments: intimate vertical film that earns its place in a feed rather than interrupting it.

Community-rooted film made with the National Muslim Fund and ELAYS Network: young British Muslims telling their own stories on their own terms, with the community in the room from development to delivery.

A global film series simplifying international trade through the human stories behind a network of banks. As lead director she shot across multiple countries, shaping one format that stayed locally authentic in every market.

A short film about Grace, who removes her father from a nursing home. Forgiveness, Alzheimer’s and elder care, told at the scale of one family. Released 2024.